Maciej Tyra

Full-Stack Developer · CTO & Co-Founder at Digitay.pl

I build fast, scalable digital experiences that perform with purpose

Crafting premium web products, modern applications, and technical systems that merge engineering quality with measurable business outcomes.

View projectsContact me
Available for freelance, product builds & technical partnerships
Full-Stack DevelopmentNext.jsTypeScriptReactWordPressSEO ArchitectureUI PerformanceAPI IntegrationsAnalyticsTechnical SEOPostgreSQLDockerNode.jsTailwind CSSConversion OptimizationClean DeploymentsFull-Stack DevelopmentNext.jsTypeScriptReactWordPressSEO ArchitectureUI PerformanceAPI IntegrationsAnalyticsTechnical SEOPostgreSQLDockerNode.jsTailwind CSSConversion OptimizationClean Deployments

About me

Maciej Tyra developer,
builder, strategist

I'm a full-stack developer and CTO & Co-Founder at Digitay.pl, where we deliver web development, SEO, and marketing solutions for businesses across Poland and beyond.

I work at the intersection of technology, performance, UX, and business goals. My approach combines clean engineering with product thinking. I create solutions that don't just look good, but deliver measurable results.

From architecture to deployment, from frontend polish to analytics implementation. I cover the full spectrum of modern web development with a focus on speed, scalability, and business impact.

Current Role

CTO & Co-Founder

Digitay.pl, a digital agency specializing in web development, SEO, Google Ads, and marketing automation for businesses.

digitay.pl →

Location

Poland

Focus

Full-stack web apps, premium business websites, dashboards, API integrations, analytics, and SEO-oriented architecture.

CTO

at Digitay.pl

Full-Stack

Developer

5+

Technologies

SEO

& Analytics

Next.jsReactTypeScriptNode.jsPostgreSQLDockerWordPressTailwind CSSREST APIsGitLinux / VPS

Core Strengths

What I bring to every project

Full-Stack Development

End-to-end application architecture: database schema, API design, polished responsive interfaces. Building complete systems that scale with your business.

High-Performance Frontend

Pixel-perfect interfaces built with React, Next.js, and TypeScript. Optimized for Core Web Vitals, accessibility, and fluid user experience across all devices.

Backend & Integrations

Robust server-side logic with Node.js, REST APIs, PostgreSQL, and Docker. Connecting systems, automating workflows, and building reliable data pipelines.

WordPress & Custom Websites

Professional business websites with custom themes, component-driven development, and conversion-focused design. Reliable, fast, and easy to manage.

SEO-Conscious Architecture

Technical foundations built for organic visibility. Proper meta structure, semantic HTML, performance optimization, and search-friendly architecture from day one.

Analytics & Tracking

Implementation of Google Tag Manager, Google Analytics, conversion tracking, and marketing tech stack integration. Data-driven decisions from proper measurement.

Case Studies

Real projects, real results

Business Directory Platform

Katalogo.pl

Full-stack business directory platform and the largest verified business database in Poland with 71,000+ listed companies. Serves 250K to 300K unique visitors monthly with real-time search, category filtering, city-based geolocation, and individual business profile pages. Includes a partner zone, business self-registration, promoted listings, and an admin panel for content management.

71K+

Listed businesses

250-300K

Monthly visitors

290+

Git commits

4,900+

Industry categories

What I built

  • Architected the entire platform from scratch: database schema design, API layer, SSR/SSG rendering strategy, and frontend component system.
  • Built a multi-tenant data pipeline ingesting and normalizing business data from multiple sources, with automated deduplication and category mapping across 4,900+ industry categories.
  • Implemented SEO-first architecture with dynamic sitemap generation, structured data (JSON-LD), semantic HTML, and optimized meta tags. Result: strong organic visibility across thousands of long-tail local search queries.
  • Designed a scalable search system with full-text PostgreSQL search, city + category compound filtering, and instant results rendering via server components.
  • Created the 'Strefa Partnera' (Partner Zone) with business self-service: company registration, profile editing, photo uploads, and promoted listing management.
  • Performance-optimized for Core Web Vitals: lazy loading, image optimization, efficient database queries with Prisma, and edge-ready deployment.
Next.jsTypeScriptPrismaPostgreSQLPythonTailwind CSSDocker
Digital Agency / CTO Role

Digitay: Client Work & Agency Operations

As CTO & Co-Founder at Digitay.pl, I lead end-to-end technical delivery for a growing portfolio of client projects: custom-built websites and e-commerce stores, SEO strategies, Google Business management, and ongoing performance optimization. I combine hands-on development with client consulting, team management, and strategic decision-making.

CTO

Role

30+

Active clients

Full-stack

Development

SEO + Ads

Marketing tech

What I built

  • Build and deliver custom websites and online stores for clients using Next.js, Django, and CMS platforms (WordPress, Sellstick). From initial architecture to production deployment.
  • Optimize and fix existing WordPress and CMS-based e-commerce stores: page speed improvements, technical debt resolution, conversion-oriented UX changes.
  • Plan and execute SEO strategies: technical audits, on-page optimization, keyword research, and writing SEO-friendly blog content that drives organic traffic.
  • Create and manage Google Business Profiles for clients. Optimizing local visibility, handling reviews, and maintaining accurate business information.
  • Consult directly with clients to understand their needs, translate business goals into technical requirements, and maintain strong long-term relationships.
  • Manage the development team: code reviews, task delegation, sprint planning, quality assurance, and mentoring junior developers.
  • Handle full-stack development across multiple frameworks: Next.js for performance-critical web apps, Django for backend-heavy solutions, WordPress for CMS-driven projects.
Next.jsDjangoWordPressSellstickSEOGoogle AdsGTMGA4Tailwind CSSPostgreSQL
Machine Learning / Computer Vision100% Python codebase

AI Trainer

Custom AI model development project focused on image recognition and object detection. Built and iteratively trained a machine learning model from scratch, with a pipeline for data preparation, cascade training, and HSV/edge filtering. Designed as the vision backbone for future automation bots and intelligent agents.

PythonOpenCVCascade ClassifiersComputer VisionNumPyImage Processing
Algorithms / Logic Engineering7 Repositories

C++ Algorithms & Data Structures

A collection of standalone C++ projects exploring core computer science fundamentals: sorting algorithms, queue-based data structures, file processing, and time logic. Each repo is a focused implementation of a specific algorithmic concept, built from scratch with emphasis on understanding complexity, memory management, and low-level control flow.

C++AlgorithmsData StructuresMemory ManagementPOSIXLinux

Technology

Tools I work with daily

Frontend

Next.jsReactTypeScriptJavaScriptTailwind CSS

Backend / Infrastructure

Node.jsDjangoPostgreSQLDockerREST APIsLinux / VPSNginx

CMS / Web Platforms

WordPressCustom ThemesHeadless CMSComponent Architecture

Analytics / Marketing Tech

Google Tag ManagerGoogle AnalyticsMeta AdsGoogle AdsTechnical SEO

Workflow / Delivery

GitVPS DeploymentPerformance OptimizationCI/CDTechnical SEO Audits

Code Quality

Clean code, real engineering

api/dashboard/route.ts
1import { NextResponse } from "next/server";
2import { db } from "@/lib/database";
3import { validateRequest } from "@/lib/auth";
4import { cache } from "@/lib/redis";
5
6// Analytics-enriched API endpoint
7export async function GET(request: Request) {
8  const session = await validateRequest(request);
9
10  if (!session.valid) {
11    return NextResponse.json(
12      { error: "Unauthorized" },
13      { status: 401 }
14    );
15  }
16
17  const metrics = await db.query(`
18    SELECT COUNT(*) as total_views,
19    AVG(load_time) as avg_performance
20    FROM analytics
21    WHERE user_id = $1
22  `, [session.userId]);
23
24  return NextResponse.json({
25    data: metrics,
26    timestamp: new Date().toISOString()
27  });
28}

Process

How I deliver real value

Not just a coder. I combine product thinking, performance engineering, search visibility, and measurable outcomes into every project.

01

Understand the business goal

Every project starts with understanding the real objective. Not just features, but the outcome you need: revenue, leads, efficiency, growth.

02

Design the technical approach

Selecting the right stack, architecture, and infrastructure based on project scope, scalability needs, and long-term maintainability.

03

Build fast and scalable

Clean, modular development with modern tooling. Every component, API endpoint, and database query built for performance and reliability.

04

Optimize performance & conversions

Core Web Vitals, load times, UX flows, and conversion paths. Optimized through data, testing, and continuous improvement.

05

Deploy and iterate intelligently

Production-ready deployments with monitoring, analytics, and a clear path for iteration based on real user behavior.

Contact

Let's build something
remarkable together

Have a project in mind, need a technical partner, or want to explore a collaboration? Send me a message.

Prefer email directly?

m.tyra@digitay.pl

Find me online

Response time

Usually within 24 hours